Book Image

Managing eZ Publish Web Content Management Projects

Book Image

Managing eZ Publish Web Content Management Projects

Overview of this book

open-source CMS (content management system) and development framework with functionality for web publishing, intranets, e-commerce, extranets, and web portals. In this book, Martin Bauer of designit.com.au an eZ publish Silver partner, teaches you how to successfully manage and implement an eZ publish web content management project. He shows you how to produce quality results in a repeatable manner with the minimum of effort, and end up with eZ publish solutions that will delight your clients. The book presents strategies, best practices, and techniques for all steps of your eZ publish project, starting from client requirements, through planning, information architecture and content modeling, design considerations, and right up to deployment, client training, maintenance, support, and upgrades.
Table of Contents (20 chapters)
Managing eZ Publish Web Content Management Projects
Credits
About the Author
About the Reviewers
Preface
Index

Creative Brief


The creative brief extends the initial project brief in which the high-level details of target market, audience, and project purpose were captured. For the designer to come up with a visual treatment, answers to the following questions are extremely helpful.

Note

Note: Not all questions are appropriate for all projects, so it's just a matter of asking the ones that do apply. Like the functional specification, the creative brief should provide the designer with all the information they need to create the visual design.

The following is an example of a questionnaire with answers for a seed wholesaler.

The Product or Communication Task

What is the product that this client is selling?

Seed—positioning Seedtech as the No 1 wholesaler of seed

What information is the client communicating or receiving?

Stock availability

Variety availability > any trial information

The Type of Product

What type of product does our client produce?

Seeds for primary industry

Target Market & Audience ...