We can view AdWord campaigns in rich graphical format, and add advertising campaigns from other sources to measure their success as well. Managing ad campaigns can be very complex, so we will be covering the basics. AdWord users should checkout the AdWords (http://groups.google.com/group/adwords-help) or Analytics (http://groups.google.com/group/analytics-help-basics/) groups for in-depth questions and answers. Don't worry; we're still going to have some fun digging into campaigns here. Let's start by discussing, how Analytics can help us track campaigns?
Analytics helps us track our campaigns with easy to understand reports. Before we begin viewing those reports, we need to prepare our campaign items with code snippets made of special words that together uniquely identify the ads, known as tags. These tags enable Analytics to gather data on their performance, similar to how gardeners stick a label on plants, which describes the type of plant...