While the idea of Search Engine Optimization (SEO) isn't really a function of the Administration of the site, it is another one of those key pieces that happen "under the covers" of a site. With that in mind, I thought it would be a good time to bring it up so that you can implement it when you are working on your site. Many developers will fail to take advantage of the little pieces that you can add, or simply do "right", to make their site better when it comes to SEO. If your site isn't going to be exposed on the Internet, being used on an internal network/intranet, perhaps you can skip over this, but otherwise I think it pays to take just a few moments to talk about it.
I'd probably start by saying that there is some much more detailed work available on the topic, and that you should spend some time researching it to learn more. Sites such as Google will provide you page after page all devoted to this topic, and sites such as Wikipedia.org are constantly being...