A recent phenomenon on the Internet has been the embedded sharing of images and other media from third-party providers. For example, Flickr is a site that allows users to upload photos for display, and further allows those photos to be embedded directly into another user's blog or other site.

Historically, this type of media sharing was discouraged, in part because of the strain on web servers when multiple sites might use the same image. Now, due to the increase of available bandwidth and the revenue available from advertising and other means, many sites actually encourage sharing images and media from their servers.

Flickr and other third-party image providers usually include instructions for users to include an image in their own blog, which may involve pasting HTML into a post, registering a blog with the site, or other methods. Although this is a possible solution for editors, there is an easier way for Drupal users.