Book Image

Joomla! 1.5x Customization: Make Your Site Adapt to Your Needs

Book Image

Joomla! 1.5x Customization: Make Your Site Adapt to Your Needs

Overview of this book

Setting up a basic Joomla! Web site is easy; what comes next is hard and expensive ñ making the site do exactly what and look exactly how you want. With this book in hand, it is easy to adapt your site to bring your vision fully to life. This book will help you to separate your site from the crowd of other Joomla! sites without having to invest in developers. It will guide you through how to customize different parts and aspects of your site and will also show you how to turn your site into a profitable business via these customizations. You will be able to build a successful, professional web site that will adapt to all your business needs. You will be taken beyond the basics of Joomla!, and given an insight into the techniques and tools used by the professionals to rapidly develop unique, custom sites. This will enable you to develop your own professional-quality Joomla! site without assistance, saving you time and money. You will learn how modules, plugins, components, and templates are constructed, and how to make changes in them, giving you the confidence to make more elaborate changes to your site. On top of this will be a look at common problems Joomla! site developers face and how best to deal with them. You will also learn techniques for building a business with Joomla!, as you step through building a subscription-based web business. Towards the end, you will look at marketing and monetizing this business fully to maximize your return.
Table of Contents (17 chapters)
Joomla! 1.5x Customization
Credits
About the Author
About the Reviewers
Preface
Index

Monetization models for our site


We discussed the monetization of our own site briefly when we were deciding on which extensions we wanted to install. We have come to the point now that we want to refine and focus our monetization plan and work out the best way to implement our chosen extensions, and add more if needed.

Initially, we discussed using two main models for our site, advertising and subscriptions. But after some more thought, we are going to add in a further revenue source, that of professional services. This will be an attempt to do some consulting based around the knowledge we will be producing.

It is very helpful to have multiple streams of income from a site, as it makes the income more robust overall. Many sites rely on only a single source of income and if something happens to that source, they could be left with nothing without warning.

Let's now look at these different streams in detail.

Advertising

For our niche, we could definitely make use of both advertising company adverts...