Book Image

Joomla! 1.5 SEO

Book Image

Joomla! 1.5 SEO

Overview of this book

Some sites always appear at the top of a search result while others fail to even make it to the top ten. Wouldn't you want to see your site on the first page of any search result? This is not easily feasible if you are depending solely on the marketing guys whom you hire for SEO. Joomla! SEO will help you to attract more visitors and improve the way you rank in search engines by giving you the techniques and knowledge to work your site into higher visitor numbers. It will help you to create and improve your site in an easy way. Joomla! is great, and you can make it perform even better by using the guidelines and ideas in this book. Search Engine Optimization is becoming a must for every web site. As the competition on the Internet grows you need to make sure your site is among the top results on the major search engines. More and more people use search engines to find the information they are looking for, so you need to make sure you show up in those search result pages to get those visitors to your web site. Joomla! SEO will provide you with a lot of information, ranging from keywords strategies through technical improvements and content creation. All this information and the tutorials provided are targeted to give you the best base for gaining higher rankings. In the book, you will learn how to build a keyword strategy and create a better site structure for SEO. You will read about technical improvements that will give you better options for SEO. There is a separate chapter that helps you create search-engine friendly and keyword-rich URLs. In the end, you will have a web site that is ready to outperform your competitors and a manual to refer to for improving every step you take.
Table of Contents (17 chapters)
Joomla! 1.5 SEO
Credits
About the Author
About the Reviewers
Preface
9
Tracking and Tracing to Improve Your Web Site

Using the metadata fields to your advantage


Some people, and yes some search engine optimizers also, will tell you that using metadata fields is a waste of time. That time could, in their opinion be better used for writing new pages on your site and creating better content. I think that is true, if you don't know how to write the descriptions, if it takes you too long to write them, and if you don't see the possible opportunities that the use of metadata will give you.

In Joomla! you will find the fields I am talking about under the Metadata Information tab. The fields shown in the following screenshot appear if you use the Joomlatwork SEF patch. If you don't have the patch installed you will not see the HTML Title field, the Copy right field, or the Google settings field, and the Robots meta tag field will not have a drop-down list.

Writing good meta tag descriptions

The HTML Title will be shown in the title bar of your browser and is used by the search engines. Make the best title...