Book Image

Joomla! 1.5 SEO

Book Image

Joomla! 1.5 SEO

Overview of this book

Some sites always appear at the top of a search result while others fail to even make it to the top ten. Wouldn't you want to see your site on the first page of any search result? This is not easily feasible if you are depending solely on the marketing guys whom you hire for SEO. Joomla! SEO will help you to attract more visitors and improve the way you rank in search engines by giving you the techniques and knowledge to work your site into higher visitor numbers. It will help you to create and improve your site in an easy way. Joomla! is great, and you can make it perform even better by using the guidelines and ideas in this book. Search Engine Optimization is becoming a must for every web site. As the competition on the Internet grows you need to make sure your site is among the top results on the major search engines. More and more people use search engines to find the information they are looking for, so you need to make sure you show up in those search result pages to get those visitors to your web site. Joomla! SEO will provide you with a lot of information, ranging from keywords strategies through technical improvements and content creation. All this information and the tutorials provided are targeted to give you the best base for gaining higher rankings. In the book, you will learn how to build a keyword strategy and create a better site structure for SEO. You will read about technical improvements that will give you better options for SEO. There is a separate chapter that helps you create search-engine friendly and keyword-rich URLs. In the end, you will have a web site that is ready to outperform your competitors and a manual to refer to for improving every step you take.
Table of Contents (17 chapters)
Joomla! 1.5 SEO
Credits
About the Author
About the Reviewers
Preface
9
Tracking and Tracing to Improve Your Web Site

How is blogging good for SEO?


Using a blog has some advantages that fair really well if you want to have more visibility in the search engines. We will be looking at some of those advantages and how they can affect your search engine rankings. I am not saying blogging is easy, but it is very rewarding.

Creating fresh content

Creating short articles about your favorite topic and publishing them on a regular basis is the best way to get into the search engine results pages faster.

The number one thing about blogging is that you can write long articles or short articles. The combination of the two different formats won't break the flow of your site, unlike a normal web site, where you mostly write articles that are built with a certain length. You can also state an opinion about things that are going on in your community and write news items. All that in one web site without worrying too much about how to structure all the information.

I told you in an earlier chapter that you need a structure...