Using a blog has some advantages that fair really well if you want to have more visibility in the search engines. We will be looking at some of those advantages and how they can affect your search engine rankings. I am not saying blogging is easy, but it is very rewarding.
Creating short articles about your favorite topic and publishing them on a regular basis is the best way to get into the search engine results pages faster.
The number one thing about blogging is that you can write long articles or short articles. The combination of the two different formats won't break the flow of your site, unlike a normal web site, where you mostly write articles that are built with a certain length. You can also state an opinion about things that are going on in your community and write news items. All that in one web site without worrying too much about how to structure all the information.
I told you in an earlier chapter that you need a structure...