Book Image

Joomla! 1.5 SEO

Book Image

Joomla! 1.5 SEO

Overview of this book

Some sites always appear at the top of a search result while others fail to even make it to the top ten. Wouldn't you want to see your site on the first page of any search result? This is not easily feasible if you are depending solely on the marketing guys whom you hire for SEO. Joomla! SEO will help you to attract more visitors and improve the way you rank in search engines by giving you the techniques and knowledge to work your site into higher visitor numbers. It will help you to create and improve your site in an easy way. Joomla! is great, and you can make it perform even better by using the guidelines and ideas in this book. Search Engine Optimization is becoming a must for every web site. As the competition on the Internet grows you need to make sure your site is among the top results on the major search engines. More and more people use search engines to find the information they are looking for, so you need to make sure you show up in those search result pages to get those visitors to your web site. Joomla! SEO will provide you with a lot of information, ranging from keywords strategies through technical improvements and content creation. All this information and the tutorials provided are targeted to give you the best base for gaining higher rankings. In the book, you will learn how to build a keyword strategy and create a better site structure for SEO. You will read about technical improvements that will give you better options for SEO. There is a separate chapter that helps you create search-engine friendly and keyword-rich URLs. In the end, you will have a web site that is ready to outperform your competitors and a manual to refer to for improving every step you take.
Table of Contents (17 chapters)
Joomla! 1.5 SEO
Credits
About the Author
About the Reviewers
Preface
9
Tracking and Tracing to Improve Your Web Site

Using Google's FeedBurner for SEO


The preferred choice for burning your feed was www.feedburner.com, and they were so good at it that Google bought FeedBurner. So now if you want to Burn your Feed you have to login to Google with your Gmail account. Once logged in, look for the service FeedBurner and click on it. You will find a small screen in the middle of the page that says:

Here you can paste the link that you got after clicking on Feed Entries on your Joomla! site. That is the public RSS Feed link that is shown by your syndication module. Once you click on the Next button you have a lot of options to improve your blog feed. The first thing you have to do is to make sure you have a nice feed URL.

I wanted it to be TheGardenBlog, but it was already taken so I settled for TheCrazyBeezGardenBlog, which is also good. You can also adjust your Feed Title, if you think it will be better, this title will be shown in a RSS reader to identify your feed. Click on Next and there you are:

Are you...