Book Image

Joomla! 1.5 SEO

Book Image

Joomla! 1.5 SEO

Overview of this book

Some sites always appear at the top of a search result while others fail to even make it to the top ten. Wouldn't you want to see your site on the first page of any search result? This is not easily feasible if you are depending solely on the marketing guys whom you hire for SEO. Joomla! SEO will help you to attract more visitors and improve the way you rank in search engines by giving you the techniques and knowledge to work your site into higher visitor numbers. It will help you to create and improve your site in an easy way. Joomla! is great, and you can make it perform even better by using the guidelines and ideas in this book. Search Engine Optimization is becoming a must for every web site. As the competition on the Internet grows you need to make sure your site is among the top results on the major search engines. More and more people use search engines to find the information they are looking for, so you need to make sure you show up in those search result pages to get those visitors to your web site. Joomla! SEO will provide you with a lot of information, ranging from keywords strategies through technical improvements and content creation. All this information and the tutorials provided are targeted to give you the best base for gaining higher rankings. In the book, you will learn how to build a keyword strategy and create a better site structure for SEO. You will read about technical improvements that will give you better options for SEO. There is a separate chapter that helps you create search-engine friendly and keyword-rich URLs. In the end, you will have a web site that is ready to outperform your competitors and a manual to refer to for improving every step you take.
Table of Contents (17 chapters)
Joomla! 1.5 SEO
Credits
About the Author
About the Reviewers
Preface
9
Tracking and Tracing to Improve Your Web Site

Summary


In this chapter you have learned about the sh404SEF component and why you need it. You also saw that there are a lot more improvements that sh404SEF makes than just creating short and better SEF URLs. Using each of the following options:

  • Using the best options for metadata

  • Creating and using special meta tags such as title, description, and keywords

  • Creating special redirects for moved or Non-SEF URLs

This will give your site the power to do even better in the search engines. In the next chapter we will also look at a better 404 page that can be edited from within the sh404SEF component, and in the Appendix B you will find several .htaccess examples that can help you get this component working.

Using sh404SEF and setting the configuration right will give your site the something extra that it needs to outrank your competitors. However, it is not a miracle component that will boost your site without even working on your content. Writing good keyword rich articles and titles is up to you...