So far, we have seen how a CRM system, such as SugarCRM, can be used for managing customer-related information and history, as well as tracking opportunities, and a sales pipeline. Now, let's begin to explore some marketing automation aspects and other functionality that make CRM systems a data hub for many businesses. Let's start with e-mail marketing.
A particularly powerful and potentially profitable aspect of a CRM system is the ability to conduct e-mail marketing campaigns. CRM systems contain all the necessary tools for creating effective e-mail marketing campaigns; they track your leads and contacts, and include e-mail sending capabilities within their feature set. Let us study an e-mail marketing campaign in detail.
To illustrate how a marketing campaign is developed, managed, performed, and then tracked for success, we will develop a sample marketing campaign for RayDoc. You may wish to develop one for your own business in parallel, while you follow the example...