In this chapter, we covered advanced marketing automation aspects of SugarCRM that extend the role of your CRM system beyond the narrow confines of pure CRM functions into a somewhat broader tool for attracting new customers. Some of the key topics discussed in this chapter include the following:
Getting rid of the sample data we experimented with at first and importing your live data
Marketing Campaigns: How to create e-mail templates that enable each target to get a personalized e-mail, how to assemble lists of targets for e-mail marketing programs, how to control the mass e-mail queue within SugarCRM, and how to track the click-through rate of success of an e-mail campaign automatically
In Chapter 6, we will complete our exploration of the capabilities of the SugarCRM software by working through a number of business scenarios using additional features, customization tools and techniques, as well as features of other SugarCRM commercial and open source add-on modules.
We will see more...