Book Image

WordPress 3 Search Engine Optimization

Book Image

WordPress 3 Search Engine Optimization

Overview of this book

WordPress is a powerful platform for creating feature-rich and attractive websites and blogs; but with a little extra tweaking and effort your WordPress site can dominate the search engines and bring thousands of new customers to your blog or business. WordPress3.0 Search Engine Optimization will show you the secrets that professional SEO companies use to take websites to the top of search results and proliferate their business. You'll be able to take your WordPress blog/site to the next level, as well as brush aside even the stiffest competition with this book in hand. We'll begin with a typical WordPress installation and with a variety of simple techniques, turn it into a powerful website that search engines will reward with high rankings. We'll go further: with advanced plug-ins we'll connect your WordPress site to popular social media sites and expand the reach of your site to bring more visitors. You'll learn about dozens of free online tools to accomplish everything from keyword research to monitoring your ranking progress. WordPress is a great start for building search-friendly sites. However, with the tools in this book, you'll get your website/blog noticed by numerous new users/customers or your target audience.
Table of Contents (20 chapters)
WordPress 3 Search Engine Optimization
Credits
Foreword
About the Author
About the Reviewers
www.PacktPub.com
Preface
Index

Checking your website's code with an HTML Validator


HTML is a coding standard with a reasonable degree of complexity. HTML standards develop over time, and valid HTML code displays more websites more accurately in a wider range of browsers. Sites that have substantial amounts of HTML coding errors can potentially be punished by search engines. For this reason, you should periodically check your website for HTML coding errors.

There are two principal tools that web professionals use to check the quality of their websites' code: the W3C HTML Validator and the CSE HTML Validator.

The W3C HTML Validator (http://validator.w3.org) is the less robust of the two validators, but it is free. Both validators work in the same way; they examine the code on your website and issue a report advising you of any errors.

The CSE HTML Validator (http://htmlvalidator.com) is not a free tool, but you can get a free trial of the software that is good for 30 days or 200 validations, whichever comes first. This software...