Book Image

WordPress 3 Search Engine Optimization

Book Image

WordPress 3 Search Engine Optimization

Overview of this book

WordPress is a powerful platform for creating feature-rich and attractive websites and blogs; but with a little extra tweaking and effort your WordPress site can dominate the search engines and bring thousands of new customers to your blog or business. WordPress3.0 Search Engine Optimization will show you the secrets that professional SEO companies use to take websites to the top of search results and proliferate their business. You'll be able to take your WordPress blog/site to the next level, as well as brush aside even the stiffest competition with this book in hand. We'll begin with a typical WordPress installation and with a variety of simple techniques, turn it into a powerful website that search engines will reward with high rankings. We'll go further: with advanced plug-ins we'll connect your WordPress site to popular social media sites and expand the reach of your site to bring more visitors. You'll learn about dozens of free online tools to accomplish everything from keyword research to monitoring your ranking progress. WordPress is a great start for building search-friendly sites. However, with the tools in this book, you'll get your website/blog noticed by numerous new users/customers or your target audience.
Table of Contents (20 chapters)
WordPress 3 Search Engine Optimization
Credits
Foreword
About the Author
About the Reviewers
www.PacktPub.com
Preface
Index

Identifying and developing your keywords


Because keywords play such an important foundational role in the development of your search strategy, you will obviously want to spend a good deal of thought and effort developing solid keywords.

Developing your keyword list has several phases:

  1. Collection: In the collection phase, you will simply collect large numbers of keywords and dump them onto a list.

  2. Analysis: In the analysis phase, you will attach relative weight to terms and cull undesirable terms.

  3. Expansion: The expansion phase will take place after your campaigns have been running for a while—this phase is a reaction to what you learn from the performance of your campaign and from competitors in the marketplace.

At the start of your keyword research, you will want to develop a keyword matrix. A keyword matrix is a simple data set based upon all the keywords you think might have value.

Note

Spreadsheet software is particularly well suited to developing a keyword matrix.

Your keyword matrix should...