There is a measure of power that some links possess that is independent of PageRank and it is the principle of authority links. Authority links are links from websites that have established a substantial degree of trust and authority with search engines as a result of their age, quality, and size. Authority is a somewhat subjective concept. Unlike PageRank, neither Google nor the other search engines offer any public reference or guidelines as to what constitutes an authority site or authority link. Authority sites are going to be the market's leading sites, sites representing established government and educational institutions, large corporations, or leading websites. Authority links can bring tremendous ranking power to a website if one is lucky enough to obtain one or more.
WordPress 3 Search Engine Optimization
WordPress 3 Search Engine Optimization
Overview of this book
WordPress is a powerful platform for creating feature-rich and attractive websites and blogs; but with a little extra tweaking and effort your WordPress site can dominate the search engines and bring thousands of new customers to your blog or business.
WordPress3.0 Search Engine Optimization will show you the secrets that professional SEO companies use to take websites to the top of search results and proliferate their business. You'll be able to take your WordPress blog/site to the next level, as well as brush aside even the stiffest competition with this book in hand.
We'll begin with a typical WordPress installation and with a variety of simple techniques, turn it into a powerful website that search engines will reward with high rankings.
We'll go further: with advanced plug-ins we'll connect your WordPress site to popular social media sites and expand the reach of your site to bring more visitors. You'll learn about dozens of free online tools to accomplish everything from keyword research to monitoring your ranking progress.
WordPress is a great start for building search-friendly sites. However, with the tools in this book, you'll get your website/blog noticed by numerous new users/customers or your target audience.
Table of Contents (20 chapters)
WordPress 3 Search Engine Optimization
Credits
Foreword
About the Author
About the Reviewers
www.PacktPub.com
Preface
Free Chapter
Getting Started: SEO Basics
Customizing WordPress Settings for SEO
Researching and Working with Keywords
Understanding Technical Optimization
Creating Optimized and Engaging Content
Link Building
Using Social Media
Avoiding the Black Hat Techniques
Avoiding SEO Mistakes
Testing Your Site and Monitoring Your Progress
WordPress SEO Plugins
Other SEO Resources
Index
Customer Reviews