Book Image

WordPress 3 Search Engine Optimization

Book Image

WordPress 3 Search Engine Optimization

Overview of this book

WordPress is a powerful platform for creating feature-rich and attractive websites and blogs; but with a little extra tweaking and effort your WordPress site can dominate the search engines and bring thousands of new customers to your blog or business. WordPress3.0 Search Engine Optimization will show you the secrets that professional SEO companies use to take websites to the top of search results and proliferate their business. You'll be able to take your WordPress blog/site to the next level, as well as brush aside even the stiffest competition with this book in hand. We'll begin with a typical WordPress installation and with a variety of simple techniques, turn it into a powerful website that search engines will reward with high rankings. We'll go further: with advanced plug-ins we'll connect your WordPress site to popular social media sites and expand the reach of your site to bring more visitors. You'll learn about dozens of free online tools to accomplish everything from keyword research to monitoring your ranking progress. WordPress is a great start for building search-friendly sites. However, with the tools in this book, you'll get your website/blog noticed by numerous new users/customers or your target audience.
Table of Contents (20 chapters)
WordPress 3 Search Engine Optimization
Credits
Foreword
About the Author
About the Reviewers
www.PacktPub.com
Preface
Index

Site-wide links and footer links


A site-wide link is a link that you obtain and that appears on every page of a particular website. You often see these links appear as footer links—links that appear in the footer area of a website. Common sources of footer links are the web designers that create websites or website templates.

So you might ask yourself, "If I have a link on every page of a site that has 1,000 pages, do I receive PageRank and ranking power from every one of those pages?". The answer is "No". The search engines have adjusted their algorithms to the reality of footer links. A site-wide link of any kind, whether in the footer, sidebar, or elsewhere, earns essentially the same power as a single link. The exact operation of the algorithms in this regard is uncertain. Some SEO professionals say that a site-wide link is reduced by the search engines to the equivalent of a single link on the homepage, some say that there is a maximum of three-to-five linked pages that count towards...