Book Image

WordPress 3 Search Engine Optimization

Book Image

WordPress 3 Search Engine Optimization

Overview of this book

WordPress is a powerful platform for creating feature-rich and attractive websites and blogs; but with a little extra tweaking and effort your WordPress site can dominate the search engines and bring thousands of new customers to your blog or business. WordPress3.0 Search Engine Optimization will show you the secrets that professional SEO companies use to take websites to the top of search results and proliferate their business. You'll be able to take your WordPress blog/site to the next level, as well as brush aside even the stiffest competition with this book in hand. We'll begin with a typical WordPress installation and with a variety of simple techniques, turn it into a powerful website that search engines will reward with high rankings. We'll go further: with advanced plug-ins we'll connect your WordPress site to popular social media sites and expand the reach of your site to bring more visitors. You'll learn about dozens of free online tools to accomplish everything from keyword research to monitoring your ranking progress. WordPress is a great start for building search-friendly sites. However, with the tools in this book, you'll get your website/blog noticed by numerous new users/customers or your target audience.
Table of Contents (20 chapters)
WordPress 3 Search Engine Optimization
Credits
Foreword
About the Author
About the Reviewers
www.PacktPub.com
Preface
Index

Building links with super directories: Yahoo! directory and DMOZ


There are a handful of directories that by their age and reputation represent tremendously valuable link opportunities. The two most important directories are the Yahoo! Directory and the Open Directory Project, which operates the directory at http://www.dmoz.org.

The Yahoo! directory, for those who are old enough to remember, was the genesis of the entire Yahoo! company and brand. The Yahoo! directory still lives today, and it still passes PageRank and authority for those fortunate enough to have a link. Some of the internal pages on the Yahoo! Directory are PR6 pages—a very desirable link to be sure. The Yahoo! directory is nearly mandatory for all webmasters. Submission is almost guaranteed for an annual $299 non-refundable "review fee." Review the guidelines before submitting to be sure your site is eligible for inclusion; some types of sites are not welcome in the Yahoo! directory.

Before you submit to the Yahoo! directory...