Book Image

WordPress 3 Search Engine Optimization

Book Image

WordPress 3 Search Engine Optimization

Overview of this book

WordPress is a powerful platform for creating feature-rich and attractive websites and blogs; but with a little extra tweaking and effort your WordPress site can dominate the search engines and bring thousands of new customers to your blog or business. WordPress3.0 Search Engine Optimization will show you the secrets that professional SEO companies use to take websites to the top of search results and proliferate their business. You'll be able to take your WordPress blog/site to the next level, as well as brush aside even the stiffest competition with this book in hand. We'll begin with a typical WordPress installation and with a variety of simple techniques, turn it into a powerful website that search engines will reward with high rankings. We'll go further: with advanced plug-ins we'll connect your WordPress site to popular social media sites and expand the reach of your site to bring more visitors. You'll learn about dozens of free online tools to accomplish everything from keyword research to monitoring your ranking progress. WordPress is a great start for building search-friendly sites. However, with the tools in this book, you'll get your website/blog noticed by numerous new users/customers or your target audience.
Table of Contents (20 chapters)
WordPress 3 Search Engine Optimization
Credits
Foreword
About the Author
About the Reviewers
www.PacktPub.com
Preface
Index

Clearing a Google penalty


Google penalties can literally mean the death of your business. In a business climate where such high percentages of consumers use Google for search (Google's share of total searches hovers around 65%), a Google penalty can reduce your website traffic to a trickle. There are three paths to clearing a Google penalty. First, automated penalties and filters correct themselves when the error is corrected. Diagnose the problem, fix it, and you are back in business. Sometimes webmasters miss this point. They assume they have been penalized and request reconsideration from Google and wait for a response, only to realize later that the answer to their penalty was simply to correct the error that led to it.

Whenever you suspect a penalty, you must review Google's guidelines thoroughly. To correct an automated or manual penalty, you must make your site 100% compliant with Google Webmaster Guidelines.

The second path to correction is for more serious penalties: Serious penalties...