Book Image

WordPress 3 Search Engine Optimization

Book Image

WordPress 3 Search Engine Optimization

Overview of this book

WordPress is a powerful platform for creating feature-rich and attractive websites and blogs; but with a little extra tweaking and effort your WordPress site can dominate the search engines and bring thousands of new customers to your blog or business. WordPress3.0 Search Engine Optimization will show you the secrets that professional SEO companies use to take websites to the top of search results and proliferate their business. You'll be able to take your WordPress blog/site to the next level, as well as brush aside even the stiffest competition with this book in hand. We'll begin with a typical WordPress installation and with a variety of simple techniques, turn it into a powerful website that search engines will reward with high rankings. We'll go further: with advanced plug-ins we'll connect your WordPress site to popular social media sites and expand the reach of your site to bring more visitors. You'll learn about dozens of free online tools to accomplish everything from keyword research to monitoring your ranking progress. WordPress is a great start for building search-friendly sites. However, with the tools in this book, you'll get your website/blog noticed by numerous new users/customers or your target audience.
Table of Contents (20 chapters)
WordPress 3 Search Engine Optimization
Credits
Foreword
About the Author
About the Reviewers
www.PacktPub.com
Preface
Index

Summary


In this chapter, we learned about a range of black hat techniques and why the obvious course is to avoid them religiously. You must always remain vigilant in honoring Google Webmaster Guidelines. Stay right with Google and you'll be rewarded with high rankings and steer clear of damaging ranking penalties.

In this chapter, we examined the full spectrum of forbidden black hat and gray hat techniques, such as hidden text, cloaking, sneaky redirects, doorway pages, and more. We dug into Google Webmaster Guidelines and learned how and when Google will act on a violation. We discovered the difference between penalties, filters, and bans and how to distinguish them. We learned how to diagnose and repair specific Google penalties.

Finally, we learned how to avoid the black hat techniques by steering clear of purveyors of these forbidden techniques. By following the guidelines set forth in this chapter, you will keep your rankings and traffic shielded from penalty. In the next chapter, we...