Book Image

WordPress 3 Search Engine Optimization

Book Image

WordPress 3 Search Engine Optimization

Overview of this book

WordPress is a powerful platform for creating feature-rich and attractive websites and blogs; but with a little extra tweaking and effort your WordPress site can dominate the search engines and bring thousands of new customers to your blog or business. WordPress3.0 Search Engine Optimization will show you the secrets that professional SEO companies use to take websites to the top of search results and proliferate their business. You'll be able to take your WordPress blog/site to the next level, as well as brush aside even the stiffest competition with this book in hand. We'll begin with a typical WordPress installation and with a variety of simple techniques, turn it into a powerful website that search engines will reward with high rankings. We'll go further: with advanced plug-ins we'll connect your WordPress site to popular social media sites and expand the reach of your site to bring more visitors. You'll learn about dozens of free online tools to accomplish everything from keyword research to monitoring your ranking progress. WordPress is a great start for building search-friendly sites. However, with the tools in this book, you'll get your website/blog noticed by numerous new users/customers or your target audience.
Table of Contents (20 chapters)
WordPress 3 Search Engine Optimization
Credits
Foreword
About the Author
About the Reviewers
www.PacktPub.com
Preface
Index

Over-optimizing to improve ranking


Over-optimization refers to the excessive use of optimization techniques that ultimately yields either penalization or poor rankings. We've touched on over-optimization throughout this book, and it always remains a danger if one is actively optimizing and promoting a site. A good way to think about over-optimization is "Unnatural optimization". Put another way, the search engines want to present search results that represent naturally-written content. They don't want to display content that specifically manipulates rankings. For example, would it be natural that an article on Houston apartments would have the phrase "Houston apartments" repeated 20 or 30 times in the article? Of course not. This is where the over-optimization component of the search engines' algorithms come into play.

Over-optimizing of on-page factors: Guidelines

You must ensure that your on-page factors (text, headings, bold, ALT tags, and so on) are not over optimized. If you write your...