In this chapter, you've focused on optimizing your site to get search engines to notice its contents and to entice people to read what you have to offer and to visit your site regularly. However, the best way to improve your sites visibility is to get to know your visitors really well. Where do they come from? What search words do they use to end up on your site? What are the articles they favor, what time do they spend on your site, what are the links they follow, and where do they leave your site again? A really great (free) tool to help you discover all there is to know on your site traffic is Google Analytics.
Using Google Analytics will help you understand what makes your visitors tick, and can help you to better adapt your content, the language, keywords you use, and even your choice of subjects to what your visitors care for.
It's easy to use Analytics to analyze Joomla! sites. It's free. These are the steps involved: make sure to get an...