In this chapter, we've covered some common sense Search Engine Optimization techniques that will help getting your site's contents picked up by search engines.
The purpose of search engines is to give quick access to the most valuable, up-to-date, and relevant web content—so making sure your site contains that good content is really the best way to optimize your site's search engine visibility.
In Joomla!, you can use several techniques to increase the visibility of your site's content for search engines. You can add global metadata to the site and article metadata keywords giving search engines specific information on the contents of individual pages.
By enabling Search Engine Friendly URLs in Joomla!, the browser address bar will display readable URLs that match the content of the page instead of long and hard to decipher URLs. Using SEF URLs will make it easier for visitors and search engines to understand the contents of the page.
Linking is very important; it's good to link to other...