Next, I'll go through what I feel are the most popular tricks used in website design today. Most of these design techniques are easily incorporated into WordPress, as they're handled 100% via CSS. A few items will require you to think and plan ahead, as you'll need to make sure the WordPress template code accommodates the effect. The best thing is, if you can implement these techniques into a WordPress template, you can implement them into any website.
First off, this book's case study has already looked at several "cool factor" techniques that are very popular in web design today. Among these techniques is using the CSS float property to create a three-column layout. And we've also covered styling an unordered list vertically and using the CSS hover property for our SuckerFish drop-down menus, which could be applied to text or used with images for a rollover effect without the use (or with minimal use) of JavaScript.
If you want to be able to do whatever you want...