Book Image

WordPress 2.8 Theme Design

Book Image

WordPress 2.8 Theme Design

Overview of this book

Themes are among the most powerful features that can be used to customize a web site, especially in WordPress. Using custom themes you can brand your site for a particular corporate image, ensure standards compliance, and create easily navigable layouts. But most WordPress users still continue to use default themes as developing and deploying themes that are flexible and easily maintainable is not always straightforward. It's easy to create powerful and professional themes for your WordPress web site when you've got this book to hand. It provides clear, step-by-step instructions to create a robust and flexible WordPress theme, along with best practices for theme development. It will take you through the ins and outs of creating sophisticated professional themes for the WordPress personal publishing platform. It reviews the best practices from development tools and setting up your WordPress sandbox, through design tips and suggestions, to setting up your theme's template structure, coding markup, testing and debugging, to taking it live. The last three chapters are dedicated to additional tips, tricks, and various cookbook recipes for adding popular site enhancements to your WordPress theme designs using third-party plugins. Whether you're working with a pre-existing theme or creating a new one from the ground up, WordPress Theme Design will give you the know-how to understand how themes work within the WordPress blog system, enabling you to take full control over your site's design and branding.
Table of Contents (15 chapters)
WordPress 2.8 Theme Design
Credits
About the Author
About the Reviewer
Preface
Index

Good design isn't always visual—looking at SEO


At this point you've gone to the trouble of creating a semantic, user-friendly, and accessible XHTML theme, and one of the benefits of that structure is that it helps with SEO (Search Engine Optimization, if you haven't guessed by now). You might as well go all out and take time to set up a few more optimizations.

Search engine friendly URLs

WordPress URLs by default are dynamic. This means they are a query string of the index.php page—for example, http://mysite.com/?p=123.

In the past, dynamic URLs were known to break search engine bots that either didn't know what to do when they hit a question mark or ampersand and/or started indexing entire sites as "duplicate content", which lowered page ranking because everything looked like it was coming from the same page (usually the index.php page).

This is no longer the case, at least not with the "big boy" search engines such as Google; but you never know who is searching for you, using what service...