A static block is a portable piece of HTML code that you can place anywhere in a page or site. You can put anything in a static block that you can put on a web page, if it fits the small space. Usually, you place a static block in the left or right column of a page. Sometimes you place it in a footer or header.
In our example, we will create a static block to inform shoppers of our wholesale program. However, you can use a static block for many other purposes such as to advertise sales, announce contests, feature products, and more.
Note
You are about to create a new theme. Your store's layout, terminology, color scheme, typestyles, and images are controlled by its theme. Creating an entirely new theme for your site is beyond the scope of this book. Covering that requires an entire book by itself such as theMagento Designer's Guide from Packt.
However, in this procedure, we will create a new theme with one file—the...