Book Image

Magento 1.3 Sales Tactics Cookbook

Book Image

Magento 1.3 Sales Tactics Cookbook

Overview of this book

Magento is a feature-rich, professional open source e-commerce solution that offers users complete flexibility and control over the look, content, and functionality of their online store. Although Magento provides users with the power to create dynamic e-commerce sites, it can be challenging to get beyond the basics and create sites that are tailored to your unique business needs.This book gives you a hands-on experience on Magento, helping you increase your revenue by implementing proven sales tactics on your Magento site.This book contains techniques to help you with each stage of selling to your customers: attracting visitors, driving them to your product pages, making the sale, increasing sales, engaging your customers, and more. It contains a powerful mix of techniques for increasing sales in your online storefront. Over thirty of the techniques are short and stand alone. A few are designed to be used together, such as the seven techniques in the chapter on creating an international storefront. Some techniques make creative use of Magento’s standard features. A few techniques combine Magento with other tools, such as social networking sites. All the techniques are explained in clear, step-by-step directions, with many screenshots. The book uses an example site for each technique, so that you can see exactly how it will affect your storefront. You can jump into the book at any point, or, work through it from beginning to end.
Table of Contents (15 chapters)
Magento 1.3 Sales Tactics Cookbook
Credits
About the Author
About the Reviewer
Preface

Introduction


A landing page is not a product page. On a landing page, the visitor doesn't select the color of a product, leave a rating, or add something to the shopping cart. Instead, the landing page delivers a message or encourages the visitor to take some action.

A landing page is often matched to a specific advertisement. For example, suppose we place an ad for our coffee store on a coffee lover's site. In the following screenshot, notice the ad in the lower-right corner:

Clicking that ad takes the visitor to a landing page in our store:

Notice that the graphic and text on this landing page complement the graphic and text in the ad. There is an art and science to creating online ads and their landing pages. You can find many books and online resources for this. For example, searching for "landing page optimization" and "creating landing pages" will produce many results.

A complete discussion of landing page optimization is far beyond the scope of this book. Instead, we will focus on the...