Book Image

Magento 1.3 Sales Tactics Cookbook

Book Image

Magento 1.3 Sales Tactics Cookbook

Overview of this book

Magento is a feature-rich, professional open source e-commerce solution that offers users complete flexibility and control over the look, content, and functionality of their online store. Although Magento provides users with the power to create dynamic e-commerce sites, it can be challenging to get beyond the basics and create sites that are tailored to your unique business needs.This book gives you a hands-on experience on Magento, helping you increase your revenue by implementing proven sales tactics on your Magento site.This book contains techniques to help you with each stage of selling to your customers: attracting visitors, driving them to your product pages, making the sale, increasing sales, engaging your customers, and more. It contains a powerful mix of techniques for increasing sales in your online storefront. Over thirty of the techniques are short and stand alone. A few are designed to be used together, such as the seven techniques in the chapter on creating an international storefront. Some techniques make creative use of Magento’s standard features. A few techniques combine Magento with other tools, such as social networking sites. All the techniques are explained in clear, step-by-step directions, with many screenshots. The book uses an example site for each technique, so that you can see exactly how it will affect your storefront. You can jump into the book at any point, or, work through it from beginning to end.
Table of Contents (15 chapters)
Magento 1.3 Sales Tactics Cookbook
Credits
About the Author
About the Reviewer
Preface

Adding videos, links, and other HTML to product pages


You enter the description for a product on the product page under the General tab:

While these fields appear to accept only text, they will accept HTML code. This means that you can add almost anything to the product description that you can add to a standard web page. For example, let's embed a video into the Short Description field.

How to do it...

  1. 1. Navigate to the video site that contains the video you want to embed. In our example, we're embedding a video from YouTube:

  1. 2. Clicking on the Embed video link selects the code that we need to put on our product page.

  2. 3. Select and copy the code.

  3. 4. Log in to Magento's backend, and go to the Product Information page, General tab.

  4. 5. Paste the copied code into either of the description fields.

  5. 6. Save the product.

How it works...

The HTML code that you enter into the description field is displayed when the customer views the product. Any valid HTML code will work. In our example, we embedded...