Book Image

Magento 1.3 Sales Tactics Cookbook

Book Image

Magento 1.3 Sales Tactics Cookbook

Overview of this book

Magento is a feature-rich, professional open source e-commerce solution that offers users complete flexibility and control over the look, content, and functionality of their online store. Although Magento provides users with the power to create dynamic e-commerce sites, it can be challenging to get beyond the basics and create sites that are tailored to your unique business needs.This book gives you a hands-on experience on Magento, helping you increase your revenue by implementing proven sales tactics on your Magento site.This book contains techniques to help you with each stage of selling to your customers: attracting visitors, driving them to your product pages, making the sale, increasing sales, engaging your customers, and more. It contains a powerful mix of techniques for increasing sales in your online storefront. Over thirty of the techniques are short and stand alone. A few are designed to be used together, such as the seven techniques in the chapter on creating an international storefront. Some techniques make creative use of Magento’s standard features. A few techniques combine Magento with other tools, such as social networking sites. All the techniques are explained in clear, step-by-step directions, with many screenshots. The book uses an example site for each technique, so that you can see exactly how it will affect your storefront. You can jump into the book at any point, or, work through it from beginning to end.
Table of Contents (15 chapters)
Magento 1.3 Sales Tactics Cookbook
Credits
About the Author
About the Reviewer
Preface

Special pricing


Magento enables you to put products on sale. The sale price, or special price, is displayed with the normal price:

How to do it...

  1. 1. Log in to your site's backend or Admin Panel.

  2. 2. Select Catalog | Manage Products. The Manage Products page displays. You will see a list of the products in your store.

  3. 3. For the product for which you want special pricing, select the Edit link. The Product Information page displays. The General tab will be selected for you.

  4. 4. Select the Prices tab.

  5. 5. In the Special Price field, enter the special (or sale) price.

  1. 6. If you want the special price to be in effect during a specific date range, then enter the dates in the From and To fields. If you want the special price to be in effect until you remove it, then just leave the date fields blank.

  2. 7. Save and preview the product.