Book Image

phpList 2 E-mail Campaign Manager

Book Image

phpList 2 E-mail Campaign Manager

Overview of this book

Tired of an e-mail BCC list that scrolls off the page, or fiddly and hard-to-manage bulk mailing systems? You need phpList – a high-powered, robust, feature-packed mailing system that will get out of your way and get the job done! You want to know more about phpList? phpList is a popular open source e-mail campaign manager, sporting a powerful web frontend, rich message editor, and an advanced feature set. phpList 2 E-mail Campaign Manager will guide you from basic installation and setup through management, reporting, and automation of phpList, the world's most popular open source e-mail campaign manager. It also covers advanced customization and configuration of phpList. We start with a basic configuration, and finish with a full-featured e-mail management engine. You will work your way up from basic installation to advanced topics such as bounce automation, user and click-through tracking, and integration with third-party tools such as WordPress, Joomla!, Drupal, and Blogger. Advanced topics such as securing your installation against spammers, attacks, and vulnerabilities are covered, as well as additional advanced and experimental features offered by phpList. This book is an invaluable guide for any e-mail publisher who wants a robust and powerful engine to manage their small-to-huge e-mail distribution empire.
Table of Contents (18 chapters)
phpList 2 E-mail Campaign Manager
Credits
About the Author
About the Reviewer
www.PacktPub.com
Preface
Index

Summary


In this chapter, you have learned about user and click tracking, specifically how they operate, and the limitations of each. You've examined user-and click-tracking statistics to determine which users are opening which messages and which links are being clicked. Specifically, you've covered:

  • Enabling user tracking and viewing statistics about who's reading our messages

  • Enabling click tracking and viewing statistics about who's clicking on which links in our messages

  • Examining user/click statistics in greater detail using the "statistics" menu

In the following chapter, we'll be looking at securing your phpList installation, both against common attacks (that is, brute force) and against potential (current and future) vulnerabilities.