Book Image

WordPress 3 For Business Bloggers

Book Image

WordPress 3 For Business Bloggers

Overview of this book

WordPress makes the business of blogging easy. But there’s more to a successful business blog than just churning out posts. You need to understand the advanced marketing and promotion techniques to make your blog stand out from the crowd, attract visitors, benefit your brand, and deliver a worthwhile return on your investment.WordPress 3 for Business Bloggers shows you how to use WordPress to run your business blog. It covers everything you need to develop a custom look for your blog, use analytics to understand your visitors, market your blog online, and foster connections with other bloggers to increase your traffic and the value of your blog.You begin by identifying your blog’s strategic goals before going step-by-step through the advanced techniques that will grow your blog to its full business potential.You will learn how to build a custom theme for your blog and incorporate multimedia content like images and video. Advanced promotion techniques like SEO and social media marketing are covered in detail before you learn how to monetize your blog and manage its growth.WordPress 3 for Business Bloggers will help you to create a blog that brings real benefits to your business.
Table of Contents (17 chapters)
WordPress 3 for Business Bloggers
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface

You can stand out from the crowd


Let's begin with a quick pep talk.

Making a success of your blog can seem like an uphill struggle. It's easy to be disheartened in the early days because success rarely happens overnight. One of the first psychological stumbling blocks for many bloggers is the overwhelming size of the blogosphere. It's easy to feel like a small fish in a very big pond. However, that's not necessarily the case.

It's true; the blogosphere is a crowded place, with millions of blogs out there all clambering for attention.

At first this seems a little daunting. You may be wondering how you can stand out in such a crowded arena. With so much live information being constantly updated, is there room for any more? Does the world need another blog? Is the web-surfing public in danger of reaching blog-saturation or information-overload? I believe the answers to these questions are yes, yes, and no, respectively.

There are many out there, but there are also a lot of web users hungry for information.

As well as being big, the blogosphere is also diverse. There are millions of blogs, which cover an enormous spectrum of subjects and genres. However, the blogosphere can be almost endlessly segmented, which gives meaning to your activities as a business blogger. You're not competing for audience share against the blogosphere as a whole. Like most bloggers, you'll find your niche and realize success is within your grasp.