Book Image

WordPress 3 For Business Bloggers

Book Image

WordPress 3 For Business Bloggers

Overview of this book

WordPress makes the business of blogging easy. But there’s more to a successful business blog than just churning out posts. You need to understand the advanced marketing and promotion techniques to make your blog stand out from the crowd, attract visitors, benefit your brand, and deliver a worthwhile return on your investment.WordPress 3 for Business Bloggers shows you how to use WordPress to run your business blog. It covers everything you need to develop a custom look for your blog, use analytics to understand your visitors, market your blog online, and foster connections with other bloggers to increase your traffic and the value of your blog.You begin by identifying your blog’s strategic goals before going step-by-step through the advanced techniques that will grow your blog to its full business potential.You will learn how to build a custom theme for your blog and incorporate multimedia content like images and video. Advanced promotion techniques like SEO and social media marketing are covered in detail before you learn how to monetize your blog and manage its growth.WordPress 3 for Business Bloggers will help you to create a blog that brings real benefits to your business.
Table of Contents (17 chapters)
WordPress 3 for Business Bloggers
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface

Managing increased traffic


As your traffic increases, there is a chance you could run into technical issues related to your web server. You may well notice your blog running slow. This is a particular risk if your blog is getting spikes of high traffic that place a sudden strain on the server. These spikes can occur for a number of reasons, for example, one of your posts making it onto the front page of Digg, or a couple of major bloggers linking to you. Of course, this is all good, but only if your server can handle it.

If you work in a corporate environment and your blog is hosted on your company's web server, then these performance issues are a problem for your IT department—submit a support ticket.

However, if you're an independent operator or a small company, you may not have the luxury of a dedicated IT team. If you notice your blog slowing down...