Book Image

WordPress 3 For Business Bloggers

Book Image

WordPress 3 For Business Bloggers

Overview of this book

WordPress makes the business of blogging easy. But there’s more to a successful business blog than just churning out posts. You need to understand the advanced marketing and promotion techniques to make your blog stand out from the crowd, attract visitors, benefit your brand, and deliver a worthwhile return on your investment.WordPress 3 for Business Bloggers shows you how to use WordPress to run your business blog. It covers everything you need to develop a custom look for your blog, use analytics to understand your visitors, market your blog online, and foster connections with other bloggers to increase your traffic and the value of your blog.You begin by identifying your blog’s strategic goals before going step-by-step through the advanced techniques that will grow your blog to its full business potential.You will learn how to build a custom theme for your blog and incorporate multimedia content like images and video. Advanced promotion techniques like SEO and social media marketing are covered in detail before you learn how to monetize your blog and manage its growth.WordPress 3 for Business Bloggers will help you to create a blog that brings real benefits to your business.
Table of Contents (17 chapters)
WordPress 3 for Business Bloggers
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface

Outgrowing your web host


This won't be a problem for you if your blog is running on your company web server, managed by the IT department. However, many readers will have installed their self-hosted WordPress blog on a shared hosting account. This means it's on a web server alongside lots of other people's websites, all of which have to share the server's resources, such as memory (RAM) and processing power.

Shared hosting accounts have limits set on disk space and bandwidth. As the traffic volume to your blog increases, you may well start to exceed these limits. You may also experience performance issues (remember you're sharing memory and processor with lots of other websites). There may well come a time when your blog simply outgrows its shared hosting space, and you have to think about upgrading. If this happens, you need to...