Book Image

WordPress 3 For Business Bloggers

Book Image

WordPress 3 For Business Bloggers

Overview of this book

WordPress makes the business of blogging easy. But there’s more to a successful business blog than just churning out posts. You need to understand the advanced marketing and promotion techniques to make your blog stand out from the crowd, attract visitors, benefit your brand, and deliver a worthwhile return on your investment.WordPress 3 for Business Bloggers shows you how to use WordPress to run your business blog. It covers everything you need to develop a custom look for your blog, use analytics to understand your visitors, market your blog online, and foster connections with other bloggers to increase your traffic and the value of your blog.You begin by identifying your blog’s strategic goals before going step-by-step through the advanced techniques that will grow your blog to its full business potential.You will learn how to build a custom theme for your blog and incorporate multimedia content like images and video. Advanced promotion techniques like SEO and social media marketing are covered in detail before you learn how to monetize your blog and manage its growth.WordPress 3 for Business Bloggers will help you to create a blog that brings real benefits to your business.
Table of Contents (17 chapters)
WordPress 3 for Business Bloggers
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface

An overview of the WPBizGuru makeover


Throughout the rest of the book, we will be seeing how the WPBizGuru blog plan is put into action. This will give you the practical skills you need to implement your own blog plan using WordPress.

Design

The first stage of the makeover will be to implement an appropriate design. To achieve this, we will look at some of the principles of good design and how they should be applied to WPBizGuru. We will look at issues related to color schemes, layout, and typography. We will also be paying careful attention to usability and accessibility.

You will be introduced to advanced techniques for editing WordPress themes that will involve manipulating the source code. The following screenshot shows the finished design for WPBizGuru:

Content

Chapter 4, Images and Videos and Chapter 5, Content is...