Book Image

WordPress 3 For Business Bloggers

Book Image

WordPress 3 For Business Bloggers

Overview of this book

WordPress makes the business of blogging easy. But there’s more to a successful business blog than just churning out posts. You need to understand the advanced marketing and promotion techniques to make your blog stand out from the crowd, attract visitors, benefit your brand, and deliver a worthwhile return on your investment.WordPress 3 for Business Bloggers shows you how to use WordPress to run your business blog. It covers everything you need to develop a custom look for your blog, use analytics to understand your visitors, market your blog online, and foster connections with other bloggers to increase your traffic and the value of your blog.You begin by identifying your blog’s strategic goals before going step-by-step through the advanced techniques that will grow your blog to its full business potential.You will learn how to build a custom theme for your blog and incorporate multimedia content like images and video. Advanced promotion techniques like SEO and social media marketing are covered in detail before you learn how to monetize your blog and manage its growth.WordPress 3 for Business Bloggers will help you to create a blog that brings real benefits to your business.
Table of Contents (17 chapters)
WordPress 3 for Business Bloggers
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface

Blog design principles


Blogs tend to have a fairly simple, minimalist layout and design. This has always been one of their key characteristics. Blogs are all about frequently updated content, so the main purpose of their design is to present that content as efficiently and conveniently as possible. The vast majority of blogs present their most recent content on the page that visitors arrive at; hence, the front page contains the latest posts. There's no home page with a verbose welcome message and a long navigation menu to click through to the important stuff. The visitor gets straight into the meat of the blog. By default, this is the structure that WordPress provides. It is possible to set a static page as your blog's front page, but, in the vast majority of cases, I wouldn't recommend it.

So when considering the architecture of a blog, unlike other...