Book Image

WordPress 3 For Business Bloggers

Book Image

WordPress 3 For Business Bloggers

Overview of this book

WordPress makes the business of blogging easy. But there’s more to a successful business blog than just churning out posts. You need to understand the advanced marketing and promotion techniques to make your blog stand out from the crowd, attract visitors, benefit your brand, and deliver a worthwhile return on your investment.WordPress 3 for Business Bloggers shows you how to use WordPress to run your business blog. It covers everything you need to develop a custom look for your blog, use analytics to understand your visitors, market your blog online, and foster connections with other bloggers to increase your traffic and the value of your blog.You begin by identifying your blog’s strategic goals before going step-by-step through the advanced techniques that will grow your blog to its full business potential.You will learn how to build a custom theme for your blog and incorporate multimedia content like images and video. Advanced promotion techniques like SEO and social media marketing are covered in detail before you learn how to monetize your blog and manage its growth.WordPress 3 for Business Bloggers will help you to create a blog that brings real benefits to your business.
Table of Contents (17 chapters)
WordPress 3 for Business Bloggers
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface

Implementing your blog design


We've now considered the principles involved in designing our blog. The next thing to decide is how we actually carry out the design work. There are three main options available, each of which involves varying degrees of work. However, they all require knowledge of the design principles we just covered.

The first approach is probably the easiest; it simply involves finding a readymade theme and installing it in WordPress. By working through the earlier design principles, you should have an idea of what you want your blog to look like and then you simply need to find a theme that matches your vision as closely as possible. A good place to start looking is the official WordPress Free Themes Directory at http://wordpress.org/extend/themes/. You'll also find many more theme resources by running a...