Book Image

WordPress 3 For Business Bloggers

Book Image

WordPress 3 For Business Bloggers

Overview of this book

WordPress makes the business of blogging easy. But there’s more to a successful business blog than just churning out posts. You need to understand the advanced marketing and promotion techniques to make your blog stand out from the crowd, attract visitors, benefit your brand, and deliver a worthwhile return on your investment.WordPress 3 for Business Bloggers shows you how to use WordPress to run your business blog. It covers everything you need to develop a custom look for your blog, use analytics to understand your visitors, market your blog online, and foster connections with other bloggers to increase your traffic and the value of your blog.You begin by identifying your blog’s strategic goals before going step-by-step through the advanced techniques that will grow your blog to its full business potential.You will learn how to build a custom theme for your blog and incorporate multimedia content like images and video. Advanced promotion techniques like SEO and social media marketing are covered in detail before you learn how to monetize your blog and manage its growth.WordPress 3 for Business Bloggers will help you to create a blog that brings real benefits to your business.
Table of Contents (17 chapters)
WordPress 3 for Business Bloggers
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface

Images in WordPress posts


WordPress does a pretty good job of handling images that you upload via the Posts Editor in the admin area. For example, when you upload an image, WordPress automatically creates a thumbnail of the image. To get the best results from this feature, there are a few things to bear in mind.

Thumbnail creation

First, you should note that even though WordPress creates a thumbnail of the image, the original full-size image will still be stored on your server. If the original image is particularly large (for example, wider than 1280 pixels), you need to decide whether you want your readers to be able to view it. If you do allow your readers to click the thumbnail and see the full-size image, it could be costly for you in terms of bandwidth and disk space. We will see how to prevent your readers from being able...