Book Image

WordPress 3 For Business Bloggers

Book Image

WordPress 3 For Business Bloggers

Overview of this book

WordPress makes the business of blogging easy. But there’s more to a successful business blog than just churning out posts. You need to understand the advanced marketing and promotion techniques to make your blog stand out from the crowd, attract visitors, benefit your brand, and deliver a worthwhile return on your investment.WordPress 3 for Business Bloggers shows you how to use WordPress to run your business blog. It covers everything you need to develop a custom look for your blog, use analytics to understand your visitors, market your blog online, and foster connections with other bloggers to increase your traffic and the value of your blog.You begin by identifying your blog’s strategic goals before going step-by-step through the advanced techniques that will grow your blog to its full business potential.You will learn how to build a custom theme for your blog and incorporate multimedia content like images and video. Advanced promotion techniques like SEO and social media marketing are covered in detail before you learn how to monetize your blog and manage its growth.WordPress 3 for Business Bloggers will help you to create a blog that brings real benefits to your business.
Table of Contents (17 chapters)
WordPress 3 for Business Bloggers
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface

The principles of SEO


SEO is a huge subject. There are thousands of professionals all over the world who earn their living by providing SEO services to website owners. The good SEO pros spend huge amounts of time and resources learning the skills of effective optimization. This goes to show that you could easily spend your entire life boning up on SEO—there's so much to learn. Obviously, you won't have anything like this amount of time to spend on your own SEO education. However, you can still do a lot to improve your blog's performance with the major search engines. The option to bring in a professional to really rocket through the rankings exists if your marketing budget allows. If you do decide to hire a professional, make sure you choose a reputable one who does not use unscrupulous tactics, which could harm you more than help...