Keywords are the search terms that people type into a search engine when they are looking for something on the Web. They can be single words or several words that make up a phrase. It's essential to know the keywords being used by people who are looking for the type of content on your blog. You then need to ensure that you're using those keywords correctly. Let's look at a few strategies for finding and using keywords effectively.
You should spend some time building up a list of your blog's keywords. The first step is to be clear in your mind about what your blog's content is about. What are the main themes you are writing about? If you worked through the planning exercises in Chapter 2, Introducing our Case Study WPBizGuru, you should already have a fairly good idea of this.
Once...