Book Image

WordPress 3 For Business Bloggers

Book Image

WordPress 3 For Business Bloggers

Overview of this book

WordPress makes the business of blogging easy. But there’s more to a successful business blog than just churning out posts. You need to understand the advanced marketing and promotion techniques to make your blog stand out from the crowd, attract visitors, benefit your brand, and deliver a worthwhile return on your investment.WordPress 3 for Business Bloggers shows you how to use WordPress to run your business blog. It covers everything you need to develop a custom look for your blog, use analytics to understand your visitors, market your blog online, and foster connections with other bloggers to increase your traffic and the value of your blog.You begin by identifying your blog’s strategic goals before going step-by-step through the advanced techniques that will grow your blog to its full business potential.You will learn how to build a custom theme for your blog and incorporate multimedia content like images and video. Advanced promotion techniques like SEO and social media marketing are covered in detail before you learn how to monetize your blog and manage its growth.WordPress 3 for Business Bloggers will help you to create a blog that brings real benefits to your business.
Table of Contents (17 chapters)
WordPress 3 for Business Bloggers
Credits
About the Author
About the Reviewers
www.PacktPub.com
Preface

Title tags


Many experts claim that <Title> tags are one of the most important aspects of SEO. The <Title> tag is displayed in the browser title bar, but it is also one of the first things a search engine sees when it indexes your blog. The <Title> tag on your home page is particularly important for SEO.

It's worth spending some time considering your <Title> tags and ensuring they are as search engine friendly as possible (while remaining readable and useful to humans). Here are a few guidelines to bear in mind about <Title> tags:

  1. 1. Ensure they include keywords that are relevant to the post.

  2. 2. Ensure the keyword or keyword phrase is as close to the start of the tag as possible.

  3. 3. Try to keep your home page <Title> tag at around 50-60 characters in length.

  4. 4. Capitalize the first letter in each...