As already discussed, there are a wide range of roles in an organization which require adequate product knowledge to be effective in supporting the rollout of a product.
The sales force needs access to up-to-date product knowledge, descriptions, and benefits, so they can be effective in providing solutions to existing and new customers.
The support staff needs access to not only product knowledge used in sales, but also a deeper knowledge in other areas so that they can respond effectively to internal and external queries.
The finance department needs access to the underlying principles of the product, the costs of creation, delivery, and support, so they can manage and understand the impact to the bottom line.
The marketing staff needs access to the whole range of product knowledge to deliver supporting advertising and promotion.
The end users need product training on how to use the product effectively.
While going through each of the sections, keep in mind all of...