Baker James is the owner of the Artisan Bakers Collective, a popular artisan bakery, café, and store. The past few years have been very good, and he has expanded from one bakery to three. Each bakery is decorated in a retro theme and Baker James is extremely proud of the decor. The Artisan Bakers Collective offers a wide variety of breads and baked goods, but specializes in creating sourdough bread using traditional European-style slow-rise recipes handed down over generations.
Baker James wants to add an e-commerce component to his business, so that he can reach a larger clientele, which he feels will bring in additional revenue. He also gives baking classes and would like to promote this.