I know some of you may be feeling a bit frustrated with the suggestion that creating heaps of content is the way to generate business and revenue from your site. It may not be immediately obvious why it is so important to spend time away from traditional marketing, advertising, and other business activities. Would it not be better to spend more time actually trying to generate sales, sell advertising, or marketing products?

The fact is—Creating content is marketing!

Putting in the hours to create content is much easier when you adopt the attitude that content is marketing. Every time you sit down to write something, you are doing so with the express intent to generate revenue.

As you will see from the rest of this chapter, we are not simply creating content because it is nice to have a full blog. Every single word you write will be tailored precisely to further the business objectives defined in Chapter 1. Every hour you put into making focused, relevant, and engaging...