The following chapter is devoted solely to Search Engine Optimization (SEO), which has a lot to do with the content you create. Accordingly, this section will talk more about how to deliver content for human eyeballs—as opposed to the more technical aspects of creating SEO enhanced content.

Content, in this context, doesn't necessarily mean the written word. It can be any type of media. Anything that goes on your website for people to watch, read, or hear is content. In fact, images and video are steadily becoming the most popular way of presenting information—mainly because visual content is often quicker and easier to digest than the written word.

That is not to say we should spend all our time making videos. What it means is that whenever it adds value to present something graphically, do so. For example, industrial experts often create short video clips highlighting the major points of a thesis or presentation.

In whatever format you choose to present content, there are...