In this chapter, we saw how content is absolutely crucial in providing a platform from which a blog or site can integrate into the community and build trust, reputation, and high quality traffic.

The most important point to take away, and one that bears repeating here, is that:

By ensuring that you look at the task of creating content as integral to the online marketing process, you will be self-motivated to consistently and persistently create content because it is vital for your online success.

With the more human aspects of content creation behind us, we can now focus on the more technical aspects of delivering and disseminating content using a variety of different techniques and mediums.

As with the previous chapter, remember to ensure that you complete any exercises and quizzes available.