The chances are you already use one or more social networks such as Facebook, Google+, or LinkedIn. If you have used more than one, you are probably aware that there are distinct differences between them. Each of the large, successful networks has filled its own niche, making it distinct from all the others.

Each network, in turn, caters for people operating in different areas of their lives, that is, business, hobbies, friends, dating, and so on. These differences in how the various networks are used and by whom, create lots of choices when it comes to finding and targeting markets for your content (media).

It is worth noting that for all social networks—connecting with people who have little in common with what you do and are trying to achieve will dilute the effectiveness of your content, and waste your valuable time.

Before we go ahead and start exploring how to share content on these networks, there are a few important things to remember. Make sure to keep...