Virtual Cow Media is a small, Midwestern-based media company offering cable television and related services. They have an existing subscriber base of about 50,000 customers, of which, about half subscribe to the digital video recording (DVR) service. One major customer complaint is about the digital video recording service is the impact of schedule changes to recorded events. If a baseball game runs late or the U.S. President decides to speak, customers may lose out on parts of recorded events. In addition, other companies offer end-users the ability to schedule recording events from a remote location through either a company website or mobile applications. In these cases, the user will receive real-time confirmation of the recording event after the site has confirmed the update to the home system. Virtual Cow Media has a superior pricing package, but they are losing customers to other providers that offer a richer set of offerings.
As part of a larger premium offering, Virtual...