Watson Media Properties is a rapidly expanding network of websites, which sell objects (such as attire, key chains, and so on) under the "Screaming" brand. Their initial website, "Screaming Pets" was a viral sensation as hundreds, then thousands, and then tens of thousands of users flocked to the site to pick up irreverent bandanas, bumper stickers, and toys for their pet animals. Thereafter, "Screaming Geeks" was launched and now the company has plans to unleash their most anticipated property yet—"Screaming Fans".
As Watson Media grows, they have become hyper-sensitive to customer experience and establishing deep loyalty and affection to the brand. However, their rapid growth has meant that they are constantly adding hardware to their existing data centers, and occasionally experience performance slowdowns on the site. A series of month-end reports has shown a rise in the percentage of site visitors who populate a shopping cart with items and eventually abandon their cart. The...