Book Image

iPhone User Interface Cookbook

By : Cameron Banga
Book Image

iPhone User Interface Cookbook

By: Cameron Banga

Overview of this book

The incredible growth rates for the iPhone, iPod touch, and iPad have pushed consumers to a new “App” economy, with developers racing to the platform. Mobile touch-centric interfaces vary greatly from traditional computing platforms, and programmers as well as designers must learn to adapt to the new form-factor.The iPhone User Interface Cookbook offers a complete breakdown of standard interface design on the iPhone, iPod touch, and iPad. You will learn the tools behind the trade, how to properly utilize standard interface elements, and custom UI tricks that will help your work stand out on the App Store.The book is designed to be a complete overview of interface design on all iOS platforms, offering insight and an inside look into app design. A variety of topics are covered, starting with an overview of tools for the app interface designer, touching upon popular interface components such as the Tab Bar, and offering suggestions for complex game interfaces. Whether you’re new to the platform or a seasoned developer with numerous applications in the App Store, this book strives to teach everyone simple and easy to implement tips for iOS interface design. Regardless of skill level, the iPhone User Interface Cookbook offers a detailed breakdown of all things interface design.
Table of Contents (18 chapters)
iPhone User Interface Cookbook
Credits
About the Author
About the Reviewers
www.PacktPub.com
PacktLib.PacktPub.com
Preface
The Importance of Direct Manipulation
If you need a stylus, you blew it

Using UI to keep our user inside our application


With nearly half a million apps in the App Store, users have a good deal of choice, often downloading many applications and only using them for a brief period of time.

As developers, it is our goal to keep users inside our application for as long as possible. This is increasingly important if we rely upon advertising as a revenue model, as sponsors typically pay per impression and applications with longer impressions draw greater ad revenue.

Time spent inside our application is a key metric, and a number for which designers and developers wrestle with constantly, trying to keep users engaged for a few seconds longer with each visit. In many applications, this number is absolutely vital, with advertising money tied to the number of impressions displayed along with the length of each view.

But keeping the user inside our application is tough, especially with various marketing studies asserting that uses rarely open an application more than two...