Before we get too far into the Apex execution limits, we do need to bring up some other limits that you need to keep in mind. As we mentioned in the previous chapter, Apex is not a general programming language. It is specifically designed for use with the Salesforce1 Platform. While it might be technically possible to write code and build an application that behaves like the latest social networking website, a group coupon website, or even search engine, you shouldn't.

We're often approached by companies who want to copy an existing website or application. They select the Salesforce1 Platform for the backend because they know applications can be built on it very rapidly. What they don't know is that Salesforce and the Salesforce1 Platform are purchased on a per user subscription basis. It is much too cost prohibitive to purchase a license for every person in the world to access your service. We always try to break the bad news gently rather than take on the project. While we...