Book Image

Getting Started with Flurry Analytics

By : Bhanu Birani
Book Image

Getting Started with Flurry Analytics

By: Bhanu Birani

Overview of this book

Analytics help you to understand the way your users are interacting with your mobile application. Flurry provides you with a strong analytics tool to keep track of your application and to analyze your application data without much hassle. It provides an SDK for almost all platforms to gather data from all platforms of mobile and web applications. The enormous amount of data Flurry handles directly translates into unique, powerful insights into your applications.Getting Started with Flurry Analytics is a practical, hands-on guide to instantly getting started with Flurry analytics using step-by-step exercises. You will take advantage of the real power of Flurry analytics and provides you with an example-based learning approach to help you master it quickly and efficiently.This book starts by discussing how to set up and integrate Flurry analytics and ends by making you aware of how to track your application using Parse. You will also learn about tracking your application data using Flurry analytics to strengthen your strategies and to improve the application monetization process. You will also learn about configuration and implementation of Flurry analytics and how to make the application track all the necessary details to empower management decisions.
Table of Contents (12 chapters)

Portfolio Analytics


A certain organization can track more than one application with Portfolio Analytics using Flurry. For such cases, there can exist a portfolio of applications configured in Flurry for analysis. Now with Flurry, you can track the conversion between one or more of your applications. For example, we may be advertising one of our applications in any of our other applications; thus, users may be sourced from one of your applications to another. An analysis of these patterns can be very useful.

Through portfolio analysis, you can get metrics for the following:

  1. Cross-Selling: One of your applications refers users to another of your applications

  2. Up-Selling: One of your applications is upgraded to "paid", that is, free-to-paid conversion

  3. Cross-App Usage: Users using several applications within one portfolio

  4. Cross-App Funnels: Users sharing funnels between several applications

To set up Cross-Selling tracking, go to the Conversions tab on the left side bar and click on the Cross-Selling...