Book Image

Getting Started with Flurry Analytics

By : Bhanu Birani
Book Image

Getting Started with Flurry Analytics

By: Bhanu Birani

Overview of this book

Analytics help you to understand the way your users are interacting with your mobile application. Flurry provides you with a strong analytics tool to keep track of your application and to analyze your application data without much hassle. It provides an SDK for almost all platforms to gather data from all platforms of mobile and web applications. The enormous amount of data Flurry handles directly translates into unique, powerful insights into your applications.Getting Started with Flurry Analytics is a practical, hands-on guide to instantly getting started with Flurry analytics using step-by-step exercises. You will take advantage of the real power of Flurry analytics and provides you with an example-based learning approach to help you master it quickly and efficiently.This book starts by discussing how to set up and integrate Flurry analytics and ends by making you aware of how to track your application using Parse. You will also learn about tracking your application data using Flurry analytics to strengthen your strategies and to improve the application monetization process. You will also learn about configuration and implementation of Flurry analytics and how to make the application track all the necessary details to empower management decisions.
Table of Contents (12 chapters)

User monetization


We can use the data provided by Flurry to mine the information to gain actionable intelligence in the field of market research. We know where and how people use the application, and using this, we can monetize our users.

We can monetize our users in following ways:

  • Increasing revenue from advertisements as a result of marketing information, mined from the data provided by Flurry.

  • Applying charges after a certain limit of usage in various terms. For example, if your application exceeds more than 20 hits on your application program interface in an hour, you can charge a user.

  • Providing the selected advertisement to get the maximum return on investment for clients who provide the advertisements.

  • Cross-referencing one application with other concerns can increase the chance of monetizing users.

  • Providing large user-based data as a paid upgrade can monetize your users significantly.